The Obviously brand was established in March 2007 as a passionate approach to the creative design of products that seek to improve upon existing designs. Rather than simply taking existing designs, re-branding them and throwing in some new colours, we wanted to seriously look at the design side of them and work out how things could be done in a better way.
The Obviously brand was originally based in Brisbane, Australia, but has now expanded to include offices in Asia and Europe.
Unable to find comfortable underwear the designers behind Obviously decided to create a range of men's underwear that would bring comfort to men who had suffered at the hands of their underwear long enough.
This desire to improve upon what was currently available in the underwear market led Obviously down the path of examining every annoying aspect of men's underwear and working through a solution that would improve the underwear experience for everyone. The result is our original anatomically designed underwear range. Underwear that has been specifically engineered with your comfort in mind.
Its unique and original design and sleek style has seen the Obviously Underwear range quickly expand and it now has retailers in Australia, the United States and Canada, the United Kingdom, Japan, Europe and Russia.